223: Understanding Our Emotions Around Money with Financial Therapist Aja Evans

In this episode, I sit down with financial therapist Aja Evans to discuss all things money and our complex emotions around finances. Aja shares how she came to financial therapy, how we perceive wealth as children and how that shapes us as adults, and how the “more” mentality can be a recipe for disaster. She talks about the necessity for women to empower themselves with financial awareness, how to talk about money with your partner and how it can bring about positive opportunities, and how to start getting curious about your root causes of financial anxiety or fear. Finally, she answers listener questions on managing the mental load of student debt, deciding how much you can spend on yourself, and why we spend money when we’re stressed.


Key Takeaway / Points:

  • On what a financial therapist does

  • How Aja came to be a financial therapist and the awakening she had about money in her twenties

  • How we perceive wealth as children and how that shapes us as adults

  • On how the “more” mentality can be a recipe for disaster

  • On small steps to implement to get comfortable talking about money

  • On the necessity of women empowering themselves with financial awareness

  • On the positive opportunities that can arise from talking about money with your partner

  • On understanding that everyone has different relationships or triggers with money

  • On unpacking your root cause of money anxiety or fear

  • Answering listener questions on:

    • Managing the mental load of student debt

    • Tips for supporting parents who are not financially stable

    • On deciding how much you can spend on yourself

    • The psychology of why we spend money when we’re stressed


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Follow Aja:

Instagram: @ajaetherapy

Website: ajaevanscounseling.com



Follow me:

Instagram: @cameronoaksrogers

Website: freckledfoodie.com

TikTok: @cameronoaksrogers

Twitter: @freckledfoodie

Youtube: Cameron Rogers / Freckled Foodie

Pinterest: Freckled Foodie


Creative Lead: Amelie Yeager

Produced by Dear Media. 

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224: Your Beliefs Create Your Life with Mimi Bouchard

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